THE DISTRIBUTION DEAL

THE DISTRIBUTION DEAL (PART 1)
Excerpts From "The Rhythm Rap Method"

PRIOR TO PRESENTING A SYNOPSIS ON THE CONCEPT OF THE DISTRIBUTION DEAL
IT IS IMPERATIVE THAT WE MAKE NOTE OF A VERY IMPORTANT FACT THAT YOU MUST COMPREHEND

THERE IS NO MILKSHAKE WITHOUT THE MILK

THERE IS NO LOCRIO WITHOUT THE RICE

THERE IS NO PEANUT BUTTER & JELLY SANDWICH WITHOUT THE BREAD

AND THERE IS NO DISTRIBUTION WITHOUT PROMOTION

WHAT DOES THIS MEAN ?

IF YOUR PRODUCT, BE IT A RECORDING, A MOVIE, A NEW FOOD ITEM, OR AN ARTICLE OF CLOTHING,
IS PLACED IN THE MARKETPLACE FOR PUBLIC CONSUMPTION AND/OR PURCHASE
AND NO ONE KNOWS THAT IT IS THERE
YOU ARE WASTING YOUR TIME, AS WELL AS THAT OF EVERYONE ELSE THAT IS INVOLVED

WHAT WE ARE SAYING IS THAT IF YOU MAKE A NEW RECORDING, PRESS IT UP
AND HAVE IT PLACED IN A LOCATION FOR THE PURPOSES OF SELLING IT,
YET NO RADIO STATION IS PLAYING IT, NO STREET TEAM IS SPREADING THE WORD ON THE STREET,
NO CLUB DJ IS SPINNING IT, AND IT IS NOT BEING PRESENTED ACROSS THE INTERNET
THEN HOW WILL PEOPLE KNOW THAT IT EXISTS ?

FOR THIS REASON IT IS A MUST THAT YOU DEVISE A MARKETING PLAN
IN WHICH TO PROMOTE YOUR PRODUCT AND/OR COMPANY TO THE WORLD

WHAT IS PROMOTION ?

IT IS THE PROCESS BY WHICH YOU LET THE WORLD KNOW THAT YOU EXIST
YOU BECOME A THOUGHT WITHIN THE DEEP CORNERS OF THEIR MINDS
THEY BEGAN TO HEAR YOU WITH THEIR EARS
FEEL YOU WITH THEIR SENSE OF TOUCH
AND TASTE YOU UPON THEIR TONGUES
AS THEY GO THROUGHOUT THEIR DAY TO DAY OPERATIONS
IN SOMEWHAT OF A QUANDARY
ASKING THEMSELVES AND THEIR COUNTERPARTS
WHO ARE THESE GUYS ? WHAT ARE THEY UP TO ? WHERE DID THEY COME FROM ?
AND WHAT ARE THEY GOING TO COME WITH ?

FOR IT IS ONLY THE TRUE MUSIC BUSINESS PROFESSIONAL THAT KNOWS & UNDERSTANDS
THAT IT IS NOT ABOUT WHAT'S HAPPENING NOW, BUT WHAT OR BETTER STILL, WHO GOT NEXT
FOR THROUGHOUT THE HISTORY OF THE RECORDING INDUSTRY
THERE HAS ALWAYS BEEN THOSE SONGS, ARTISTS AND LABELS
WHO WHICH HAVE MANAGED TO RIDE THE TIDE
WITH PRODUCT THAT IS JUST AS GOOD AS THE REST OF WHAT'S OUT THERE
BUT EVERY NOW & THEN, THERE COMES SOMEONE WITH THAT SPECIAL SOMETHING
THAT KNOCKS THE INDUSTRY AND THE WORLD ON IT'S EARS WITH A NEW CONCEPT, SOUND OR PREMISE
THAT IN ONE WAY OR THE OTHER SENDS THE ENTIRE INDUSTRY BACK TO THE DRAWING BOARD

WOULD YOU BELIEVE THAT WHEN HE STARTED OUT, SOMEONE HAD THE NERVE
TO TELL JAY Z THAT HE COULD NOT RAP
OR THAT SOMEONE HAD THE NERVE TO TELL MICK JAGGER THAT HE COULD NOT SING

MEANWHILE, THE STONES HAVE CONTINUED TO BE THE HIGHEST GROSSING ACT
FOR CONCERT TOURS ON A YEARLY BASIS WITH OR WITHOUT THE RELEASE OF NEW MATERIAL
AS FOR JAY Z ? THERE IS NO NEED FOR ME TO SAY MORE

THE UNDERLYING QUESTION AT HAND IS SIMPLE
ARE YOU READY TO TAKE CONTROL OF YOUR DESTINY ?

IF SO, YOU MUST ALWAYS KEEP ONE THING IN MIND
THERE IS NO DISTRIBUTION WITHOUT PROMOTION

HOW DO I ESTABLISH A MARKETING PLAN ?

ESTABLISHING A MARKETING PLAN IS NOT AS DIFFICULT AS ONE MIGHT THINK
SIMPLY PUT, IT IS JUST A MATTER OF RECOGNIZING AND REALIZING
WHAT YOU WANT TO SELL, WHERE WOULD IT BE BEST TO SELL IT,
AND MOST IMPORTANTLY, WHO YOU WANT TO SELL IT TO

THE PRODUCT TO BE SOLD & WHERE TO MARKET IT

THIS POINT IN THE DEVELOPMENT OF YOUR MARKETING PLAN
WILL DETERMINE WHERE YOUR PRODUCT SHOULD BE SOLD
AS WELL AS WHO IT SHOULD BE SOLD TO
MEANING THAT IF YOU ARE SELLING A PRODUCT THAT WHICH IS BEST SUITED
FOR A PERSON IN ONE REGION OF THE WORLD, COUNTRY OR COMMUNITY
THEN YOU SHOULD PACKAGE, ADVERTISE & PROMOTE IT AS SO

EXAMPLES

IF YOU ARE SELLING SNOW BOOTS & WINTER COATS
THE DESERT MIGHT NOT BE A GOOD PLACE TO PROMOTE YOUR GOODS
LIKEWISE, IF YOU ARE SELLING A MEAT PRODUCT
A GROUP OF VEGETARIANS WOULD NOT BE THE PEOPLE IN WHICH YOU PROMOTE YOUR PRODUCT TO

THE TARGETED DEMOGRAPHIC

SIMPLY PUT, IT IS THE PERSONS WHO WHICH YOU WANT TO SELL YOUR PRODUCT TO
AS PREVIOUSLY STATED, YOUR PRODUCT WILL DETERMINE WHO THEY ARE
YOUR GOAL HERE IS TO BE CERTAIN THAT YOU DISTRIBUTE
OR HAVE YOUR PRODUCT PLACED WHERE THEY CAN ACCESS IT

THE MAIN TWO THINGS TO KEEP IN MIND WHEN ESTABLISHING YOUR MARKETING PLAN
IS TO FIRST THINK OUT A SENSIBLE PLAN IN WHICH YOU KNOW WHAT YOU WANT TO SELL,
WHERE IT WOULD BE BEST TO SELL IT, AND WHO YOU WANT TO SELL IT TO
SECONDLY, YOU MUST NOT BE HINDERED BY FEAR OF FAILING
AS IN LIFE, CERTAIN THINGS ARE GUARANTEED
WHILE SOME LIKE TO SAY THAT DEATH AND TAXES ARE GUARANTEED
I LIKE TO ALSO SAY THAT THE CONCEPT OF YOU FALLING IS ALSO GUARANTEED
FOR THIS REASON, MY PHILOSOPHY HAS ALWAYS BEEN GEARED ON GETTING BACK UP
I MEAN, AT ONE TIME OR THE OTHER EVERYONE HAS FALLEN,
BUT HOW MANY OF US HAVE GOTTEN BACK UP ?

THINK OF IT THIS WAY, WHEN YOU WERE A TODDLER
YOUR PARENTS ATTEMPTED TO TEACH YOU HOW TO WALK
THROUGHOUT THIS PROCESS YOU FELL DOWN SEVERAL TIMES
HOWEVER, THROUGH DETERMINATION AND PERSEVERANCE
YOU CONTINUED TO GET BACK UP
UNTIL SUCH TIME THAT YOU GOT IT RIGHT
AT THIS POINT & TIME WITHIN YOUR LIFE YOU ARE TOO BIG TO BE CRAWLING AROUND
SO STRAIGHTEN UP YOUR BACK
HOLD YOUR HEAD UP HIGH
AND STEP OUT HARD

WITH THIS CONCEPT IN MIND I HAVE BEEN SUCCESSFUL 99.9% OF THE TIME
WHY OR HOW YOU MAY ASK ?
BECAUSE I DO NOT ACCEPT FAILURE AS AN END RESULT
AS SUCH, EVERY TIME THAT I HAVE FALLEN, I HAVE BUSTED MY CHOPS TO GET BACK UP
AND EVERY TIME THAT I HAVE HAD TO GET BACK UP
I HAVE ALWAYS COME UP SWINGING
SO WATCH OUT !

OH, OH THEY'RE CALLING ME FOR DINNER
& I CANNOT EAT COLD FOOD

SO THINK OVER WHAT HAS BEEN STATED
& WE WILL START WHERE WE LEFT OFF IN THE NEAR FUTURE

MORE TO COME

TYPES OF DISTRIBUTION DEALS

THE PROS & CONS OF DISTRIBUTION

HOW TO GET THAT FIRST DEAL

WATCH OUT FOR THEM RETURNS

JATHOM RECORDS & THE JATHOM FAMILY DISTRIBUTION GROUP
GIVING YOU SOMETHING TO HOLD ON TO
CAUSE WE UNDERSTAND WHAT YOU'VE BEEN GOING THROUGH

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